Personal Data Protection Notice (Law 18-07)

Last updated: 2026-06-21

Silaa ("we", "our", or "us") processes personal data in compliance with applicable laws and regulations, including Algerian Law No. 18-07 on the protection of individuals with regard to the processing of personal data, published on 10 June 2018 in Official Journal No. 34.

This notice explains the purposes and finalities of personal data processing carried out by Silaa, how your data is used, and the rights available to you.

1. What Is Personal Data?

Personal data means any information, regardless of its form, relating to an identified or identifiable natural person, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to their physical, physiological, genetic, biometric, psychological, economic, cultural, or social identity (Article 3 of Law 18-07).

2. Data Controller

Silaa acts as the data controller for personal data processed through our website and platform. For any questions about this notice or your personal data, you can contact us at: support@silaa.app

3. Why We Collect Personal Data

Personal data is collected for explicit, legitimate, and determined purposes. It is not used in a manner incompatible with those purposes, and only data that is relevant and proportionate to the stated purpose is collected.

Silaa collects and uses personal data to:

• Provide and operate accounts and workspaces.
• Manage customer conversations and communication channels.
• Respond to support requests and demo inquiries.
• Improve product functionality and user experience.
• Ensure security and prevent misuse.
• Comply with legal and regulatory obligations.

Silaa does not process sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, or genetic or biometric data) unless required by law.

4. Categories of Data

a) Information you provide

• Name, email address, and contact details.
• Company information.
• Any information submitted through forms or demo requests.

b) Customer data (through the product)

• Messages and conversation content
• Customer contact details
• Metadata related to conversations (timestamps, channel, etc.)

c) Automatically collected data

• IP address.
• Browser type and device information.
• Usage data (pages visited, actions taken)

5. Legal Bases for Processing

We process personal data on the following bases:

• Your consent, where required for specific processing activities.
• Performance of a contract or steps prior to entering a contract.
• Legitimate interests, such as improving our services and ensuring security.
• Compliance with legal obligations.

6. Recipients of Your Data

Your personal data may be shared, strictly for the purposes described above, with:

• Authorized Silaa personnel.
• Service providers (hosting, analytics, infrastructure).
• Public or judicial authorities when required by applicable law.

All third parties are required to protect your data.

7. Cross-Border Transfers

Your personal data may be processed by service providers located outside Algeria. Where such transfers occur, they are carried out in compliance with applicable legal requirements.

For more information about transfer safeguards, contact us at: support@silaa.app

8. Data Retention

Personal data is retained only for as long as necessary to achieve the purposes for which it was collected, in accordance with legal prescription periods and applicable regulatory obligations.

• Provide our services.
• Comply with legal obligations.
• Resolve disputes.

9. Data Security

We implement appropriate technical and organizational measures to protect the confidentiality and security of personal data. We also require service providers to provide adequate guarantees for data protection.

For more details, see our Security & Data Handling page.

10. Your Rights Under Law 18-07

Under applicable regulations, you have the following rights:

Right to information (Article 32)

Before your personal data is collected, you must be clearly and unambiguously informed by the data controller about the processing.

Right of access (Article 34)

You have the right to obtain from the data controller:

• Confirmation of whether your personal data is being processed, the purposes, categories of data, and recipients.
• A readable copy of your personal data and available information about its origin.

Right of rectification (Article 35)

You have the right to obtain, free of charge, the updating, rectification, erasure, or locking of personal data whose processing is not compliant with the law. The data controller must carry out necessary rectifications within ten (10) days of your request.

Right of opposition (Article 36)

You have the right to object, on legitimate grounds, to the processing of your personal data. You also have the right to object to your data being used for prospecting purposes, including commercial prospecting.

Direct prospecting restrictions (Article 37)

Direct prospecting by automated calling, fax, email, or similar technology using a natural person's contact details without their prior consent is prohibited.

To exercise any of these rights, contact us at support@silaa.app. We may request proof of identity to process your request.

11. Complaint to the ANPDP

If you believe your rights have not been respected, you may lodge a complaint with the Autorité Nationale de Protection des Données à Caractère Personnel (ANPDP), Algeria's national data protection authority.

12. Contact

If you have any questions about this notice or the use of your personal data, you can contact us at: support@silaa.app